Staff Reporter
Indian Premier League is the most talked about cricket event in the world- Bangladesh’s first and only sports channel T Sports’ OTT platform T Sports App is starting its commercial journey with IPL. International League T20, Pakistan Super League-PSL, Women’s IPL Women’s Premier League are successfully broadcast on T Sports app. With the 16th season of the Indian Premier League-IPL starting from March 31, the T Sports app is now reaching everyone. Keeping people’s daily busyness in mind, T Sports has been working with OTT platform since its inception to take advantage of technological excellence. After almost 2 years now the app is self-contained. The T Sports Authority was waiting for a major sports event to officially launch the OTT platform. Chief executive of the company Ishtiaq Sadek said, We have big dreams with T Sports app. That is why we have been working on the platform for a long time. There can be no greater occasion than the IPL to open up the app to everyone commercially. IPL is the platform to highlight the performance of all the best cricketers in the world with Bangladesh’s Shakib-Mustafiz-Litton. We are happy to announce that no one will be deprived of watching IPL now.’
IPL is currently second in terms of popularity among TV viewers. The audience of this league has spread beyond the Indian subcontinent to all corners of the world. His heat can be felt in Bangladesh as soon as he is playing on the field. Many pairs of eyes are glued to the TV set at home or tea shop. And if any Bangladeshi cricketer plays, the excitement is high that day. With time, the popularity of watching games on OTT platform has increased.
That is why the Indian Cricket Board decided to sell the TV broadcasting rights and the digital rights separately. Viacom 18 has bought digital assets in the Indian subcontinent. T Sports, the country’s only sports channel owned by Bashundhara Group, the country’s top industrial family, has bought this property from them for the next five years. As a result, T-Sports will broadcast live every match of IPL till 2027 through the app. At the same time, T Sports’ TV screen will also show the crowded duel of every match of IPL. World’s best all-rounder Shakib Al Hasan and national team opener Liton Das have become ambassadors of T Sports App. These 2 tigers who are waiting to play in the jersey of Kolkata Knight Riders of this year’s IPL will play a role in the promotion and expansion of the app.
