Staff Reporter: To celebrate the electric excitement of the World Cup season, Samsung has officially introduced its massive 98-inch Crystal UHD TV (U9000H) to the Bangladesh market. This is the first time they are launching a TV of this size. with an aim to completely transform how football fans experience the global tournament from the comfort of their homes.

This gigantic UHD model includes AI Football Mode and Color Booster Pro. These help optimize colors and tune the pitch to look realistic, just like grass does under stadium lights. Additionally, Motion Xcelerator 144Hz keeps fast-paced sequences smooth and sharp.

This 98-inch display redefines large-screen viewing without compromising picture quality. The NQ4 AI Gen2 Processor 4K AI Upscaling engine enhances picture clarity, boosts contrast, and optimizes sound quality.

Audio also gets similar attention in this new model. With AI Sound Controller, this TV can separate voice and background sounds. The 98-inch UHD also provides sound with surround effects and improves commentary clarity, making the stadium atmosphere come alive on the screen.

Adding to the smart experience is the Samsung Vision AI Companion, powered by Generative AI, providing a more personalized, conversational experience with deep contextual understanding. It allows viewers to simply ask a question about a sports event or film, and receive instant answers, bringing personalized discovery into everyday life on big screen.

Speaking of the launch, Shahriar Bin Lutfor, Director and Head of Business, Consumer Electronics Division, Samsung Bangladesh, stated, “The World Cup brings with it an energy unlike anything else. With our new 98-inch TV, we want viewers in Bangladesh to feel that energy up close as though they have a seat at the stadium itself. This addition to our line-up makes sure that every critical play and every roar of the crowd feel remarkably real to our customers.”

With seven years of OS upgrades, the TV remains up to date and functionally active until the next tournament. The TV is priced at 459,900 Tk and is available at the Samsung partner outlets - Electra International, Transcom Digital, and Rangs eMart.