Staff Reporter: Premium brand 'Heritage Sweets' has brought a touch of modernity to Bangladesh's dessert culture. The brand's third branch was inaugurated in the Bashundhara residential area on Monday. M M Jasim Uddin,  Chief Operating Officer of International Convention City Bashundhara (ICCB),  Head of Department Finance and Accounting Department SM Monirul Islam Palash and Senior Officer of Bashundhara Group, ICCB officials, journalists, and invited guests were present.

At the inaugural ceremony, ICCB Chief Operating Officer MM Jasim Uddin said, "Sweets have been the first and one of the most important food items for the people of Bengal for thousands of years."  'Heritage Sweets' is always committed to delivering this Bengali tradition in a modern presentation.

We took that promise a step further by opening our third outlet in Bashundhara. "We want every customer to get safe and quality sweets made from pure ingredients." Built with modern decor and a comfortable environment, this outlet will be a meeting place of tradition, taste, and joy for the residents of Dhali Kacha Bazar and the surrounding areas of Bashundhara's "E" Block.